How to Start a Buying Group? Know the Selling Points!

If you’re interested in starting a buying group, you’ll need to determine who your primary target audience will be. You can’t just start selling what you have to everyone who walks in the door. Instead, you have to narrow it down to something specific that people will want. For example, if you’re interested in selling luxury handbags, then potential buyers might be women looking for a new purse and aren’t too concerned with price.

To start your buying group, here are some things to consider:

  • What is the purpose of this buying group? Who is it for?
  • What are the selling points of your buying group? Why would someone join it?
  • How do you plan to make money off this buying group? How will it be profitable?

Buying Groups and Self-Directed Support

Buying groups allow people with disabilities to pool their resources together and purchase items in bulk, saving money. An organization manages the program to hold the funds and pays for the purchase. On the other hand, the self-directed support package lets you choose whom to consult and how to pay for your care.

What are the Selling Points?

When starting a buying group of your own, it’s essential to know the selling points that will appeal to potential members.

How to start a buying group? We’ve outlined three key selling points below that you should know before starting a buying group:

  1. Ease of use and convenience. Buyers want to be able to access deals and make purchases quickly. If your group requires too much effort on their part, they’ll be unlikely to stick around.
  2. Find ways to save money on products that are often expensive for families or individuals to purchase alone. Or just hard to find in retail settings (like certain kinds of food).
  3. A sense of community between members can help build trust and drive repeat business from one another over time.
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